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Prada Sport 07HS Sunglasses of the month April 2009

Like the Colosseum and Pantheron, the Prada fashion house, currently overseen by Muiccia Prada, is the pride of Italy. The Prada name alone signifies eminent luxury, quality craftsmanship and exquisiteness, a name that was born nearly a century ago and is recognised on a global scale. Add Sport on the end of it and you've got yourself a motley match in heaven.

Prada Sport 07HS full collection

During the early 90s Muiccia Prada unleashed Miu Miu on the world's aspiring fashionista's, an affordable fusion line label that targets the younger consumer with a flowing variety of shapes, flamboyant colours and prints. Wanting to diversify her design portfolio further, Miuccia Prada spotted a gap in the market and followed Miu Miu's success with an eagerly awaited line of fashionable sports wear. Prada Sport.

Before the birth of Prada Sport finding a piece of sportswear that wasn't a fashion offence was like searching for a needle in a hay stack. Garish colours, lycra, shell suits and space age visor shields were formerly as synonymous with sport as the Olympics, striking fear into the hearts of the fashion conscious. Something had to be done. Prada Sport stormed into the sporting arena and pulled rank, changing all the rules. This intriguing and mysterious wedding of style and sport captivated the attention of athletes, obtaining a high visibility in the sporting world and winning over the billions of fans who tune in to watch them play. Causing unlikely and unforeseen circumstances that saw the words style and golf being used in the same sentence.

The future's clear and it starts with high fashion sports frames. Amazingly high end sports fashion only arrived just over a decade ago and has since had an enduring and intensifying effect. Perhaps that's down to the fact that we spend most of our lives slaving away in the office, only to find ourselves sitting back in another chair to relax in front of the TV, turning outdoor activities and sports into an ideal. Sportsmen and women such as Lewis Hamilton and Alison Shankes have replaced celebrities as the publics favourite heroes, fried chicken is out and healthy living is the next big trend. While a small majority of the public pay attention to government health warnings and put their Prada Sport shades to good use, either on the golf course or dirt path, the larger majority of us are investing in the latest sporting must haves in order to look good without actually having to do anything. Creating a win win situation for Prada Sport by doing so.

Many people ask what's the different between Prada and Prada Sport, essentially they're the same thing, two names striving for physical perfection, looking toward one another for either inner poise, nobility or external traditional beauty. The name Prada Sport may sound self-satisfied but don't be fooled. While Prada Sport still echoes the inborn sense of creativity and luxurious individuality as Prada, inevitably, all the trimmings and accents have changed, take Prada Sport's 07HS for example, our Sunglasses of the Month (below).

Prada Sport 07HS Black-Beige

Prada Sport 07HS

Sunglasses Shop customers are evidently on a health kick as several colour ways of the 07HS have sold out before British summertime has even begun and we're glad to see that you've been enjoying the recent bursts of early summer sunshine as much as we have. Brilliant sunshine has the ability to completely transform an early morning walk with the dog or a 20 minute run, it can however cause undesirable squinting and eye fatigue if you're unprepared for the beautiful morning that lies ahead. If the sport of your passion leads you into the outdoors then sports sunglasses are a necessity as prolonged exposure to the sun can lead to permanent eye and skin damage. The suns UV rays never stop working, even in overcast conditions, so make sure you're well equipped the next time you testing your fitness, after all, sight is a precious thing. Prada Sport's 07HS visor feature a non encapsulated single visor lens that acts as an oversized protective sun and wind shield, covering a large proportion of your face. Designed for non-extreme sports enthusiasts in mind, 07HS is specifically light weight so that you'll notice them less while running. Unlike standard sports sunglasses, 07HS exhibits an impressively designed side profile that's the epiphany of Miuccia Prada, a fast paced farrago of contemporary racing stripes that will enable you to cross the chequered finish line in style. As if anyone would be in any doubt, an elusive red Prada Sport stripe is horizontally placed along the top of the arm.

If you like the idea of owning a Prada visor frame but desire something less sports orientated, a solution is available in the form of Prada's exuberant 57LS, an unashamedly flamboyant and extravagant piece. Words don't do Prada's 57LS justice, click here to view.

Prada Sport 07HS

Prada Sport Sunglasses Collection

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